LEVERAGING EXPERIENTIAL MARKETING FORDEEPER BRAND EQUITY IN GHANA: ASTRATEGIC IMPERATIVE FOR MODERN MARKETERS
LEVERAGING EXPERIENTIAL MARKETING FORDEEPER BRAND EQUITY IN GHANA: ASTRATEGIC IMPERATIVE FOR MODERN MARKETERS Qasim A. Mujeeb April 11, 2025 Ghana, like many other markets, has witnessed significant evolution in marketing over the last decade. Marketers have embraced concepts such as data-driven marketing, digital and social media marketing, and content marketing. Notably, branding continues to be […]